BASEMENT - Logo & Visual Identity

Located in Gwangalli, Basement is a space where Korean traditional liquor meets DJ culture. The identity embraces the "underground spirit" raw, unfiltered, and free.The visual system thrives on contrast: bold Grotesque typography paired with loose hand drawn illustrations. Anchored by a vinyl record motif, the brand seamlessly bridges the gap between heritage and the dance floor, creating a vibe that is deeply Korean yet effortlessly global.