jihyun lim

Brand informed Multidisciplinary Designer

Brand informed Multidisciplinary Designer

Selected Works

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Dewy - Water Drinking App

Personalized wellness app that turns daily hydration habit into glowing skin.

Dewy - Water Drinking App

Personalized wellness app that turns daily hydration habit into glowing skin.

Dewy - Water Drinking App

Personalized wellness app that turns daily hydration habit into glowing skin.

KROSS - Remittance App

Multi-currency remittance app

KROSS - Remittance App

Multi-currency remittance app

KROSS - Remittance App

Multi-currency remittance app

BASEMENT - Logo & Visual Identity

A bar where Korean tradition meets underground culture.

BASEMENT - Logo & Visual Identity

A bar where Korean tradition meets underground culture.

BASEMENT - Logo & Visual Identity

A bar where Korean tradition meets underground culture.

Minsaeng Makgeolli

Korean traditional rice wine branding

Minsaeng Makgeolli

Korean traditional rice wine branding

Minsaeng Makgeolli

Korean traditional rice wine branding

Minsaeng salim market

Farmer's market visual directing

Minsaeng salim market

Farmer's market visual directing

Minsaeng salim market

Farmer's market visual directing

See all works

About me

What I do

Bridging brand systems and product design to create visually precise, scalable digital experiences across mobile, web, and physical interfaces.

My background

3 years across F&B, corporate, and public sectors. I've built design systems, shipped production-ready UI, and made sure the work actually moved business forward.

My approach

I think in systems but design with a brand eye. Every interface decision I make is grounded in user needs, visual consistency, and what's actually buildable.

Career

(2024 - 2026) Sole Brand Designer at Palin

(2024 - 2024) Brand Designer at MA

(2023 – 2023) Graphic Designer at Design Exihum